Post by stefanieoshea on Mar 4, 2016 1:00:32 GMT
As the CEO of the Catholic Church, Pope Francis has been tasked with addressing reputation management, crisis communication and spreading the mission statement of his “company” to millions and has managed to become the most beloved pope in history, even surpassing the highly regarded Pope John Paul II. Pope Francis did this first by focusing on ethos – establishing himself as trustworthy, dependable, honest and true to his words and actions.
Pope Francis is charismatic, personable and an inspirational speaker, even to those who are not Catholics. Pope Francis utilizes many of the tactics we have read about in order to further his business model (Catholicism) and repair the reputation of his company (the Church).
Pope Francis also uses clear signals and has been candid in discussing major issues such as the sexual abuse scandal, use of contraceptives and LBGTQ issues including granting interviews and information to media outlets and others that previous CEOs (popes) did not. Furthermore, Pope Francis uses blogs, Twitter and Facebook to share his communications, reaching out to a younger and more diverse crowd, proving that he is good with corporate communication.
Pope Francis focuses on employee relations by speaking to employees (clergy), stakeholders (Catholics) and potential customers (non or non-practicing Catholics) and using a consistent message to address them all. He has been regarded as using his masses as a way to connect and communicate, focusing more on the leave behind than the take away when speaking to a few or a few thousand.
Pope Francis has shown to have cultural literacy by speaking five languages and focusing on bringing his communications to people through many channels (written, video, recorded) so that he can reach people across the globe.
Pope Francis, like many of the leaders that we read about this week, inspires, challenges, motivates and sparks conversation using a variety of communication methods and continues to seek ways to grow, build customer relations and retain employees while further establishing his ethos to potential customers around the world.
His style resonates with me because I want to inspire my employees to be their best but always want to appear approachable and trustworthy, never wanting to seem to give "lip service" or tell them what I think they want to hear. Also, I would like a pope mobile (kidding!).
I will try and focus on the leave behind, what I can give others and less about what I want them to take away from my communications in the hope that it will inspire them to act and work towards furthering the mission of our organization.
Pope Francis is charismatic, personable and an inspirational speaker, even to those who are not Catholics. Pope Francis utilizes many of the tactics we have read about in order to further his business model (Catholicism) and repair the reputation of his company (the Church).
Pope Francis also uses clear signals and has been candid in discussing major issues such as the sexual abuse scandal, use of contraceptives and LBGTQ issues including granting interviews and information to media outlets and others that previous CEOs (popes) did not. Furthermore, Pope Francis uses blogs, Twitter and Facebook to share his communications, reaching out to a younger and more diverse crowd, proving that he is good with corporate communication.
Pope Francis focuses on employee relations by speaking to employees (clergy), stakeholders (Catholics) and potential customers (non or non-practicing Catholics) and using a consistent message to address them all. He has been regarded as using his masses as a way to connect and communicate, focusing more on the leave behind than the take away when speaking to a few or a few thousand.
Pope Francis has shown to have cultural literacy by speaking five languages and focusing on bringing his communications to people through many channels (written, video, recorded) so that he can reach people across the globe.
Pope Francis, like many of the leaders that we read about this week, inspires, challenges, motivates and sparks conversation using a variety of communication methods and continues to seek ways to grow, build customer relations and retain employees while further establishing his ethos to potential customers around the world.
His style resonates with me because I want to inspire my employees to be their best but always want to appear approachable and trustworthy, never wanting to seem to give "lip service" or tell them what I think they want to hear. Also, I would like a pope mobile (kidding!).
I will try and focus on the leave behind, what I can give others and less about what I want them to take away from my communications in the hope that it will inspire them to act and work towards furthering the mission of our organization.
